var regProject = new Array();
var portfolio = new Array();
var description = new Array();
projURL = "project.php?id=";

// portfolio[number] = [Project Title, Project URL, Project Description, Project Image Folder Name, Project Screenschot...]

portfolio[1] = ['1A Auto', 'www.1aauto.com', '1A Auto is passionate about cars. They&rsquo;re one of the largest consumer auto-parts websites in the world, with millions of shoppers every year. Their existing website&rsquo;s conversion rate needed to improve (while maintaining SEO rankings), and their branding and messaging needed to be reworked to win user trust and loyalty.<br /><br />1A Auto&rsquo;s new website builds emotional capital with its users with improvement to its branding, messaging, interactivity, and usability. We created the new logo, Web design, marketing copy, interaction design, and added features to make shopping for auto parts easy and intuitive.<br /><br />Features of the new site include:<br /><ul><li>Advanced product &quot;configurator&quot;, based on make, model, year, and many subsets of features and configurations</li><li>Integration with existing Microsoft ERP system and multiple warehouse locations</li><li>Advanced search by make, model, year, category, keyword, and other criteria with sorting of results.</li><li>SEO optimized landing pages (category-overview page) and powerful SEO management module (including "cleanable" URLs)</li><li>Multiple shipper integration, including UPS and USPS.</li><li>Complex and flexible shipping rules for US and Canada, based on the number of parts ordered, size and weight, location, destination, and other factors.</li><li>Detailed documentation to make future upgrades convenient</li><li>Strategic use of Ajax tools and feature, to streamline the decisioning process and reduce visual clutter and load times</li><li>Product reviews</li><li>Dynamically-populated categories, such as NEW ARRIVALS.</li><li>Tiered consumer pricing</li><li>Wish list, project list, back ordering, creative and flexible discount logic, ups-selling and cross-selling, and other stickiness tools.</li><li>Streaming videos, blog, and live chat.</li><li>Phone orders</li><li>Many other innovative, custom features.</li></ul>', '1aauto', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(1);
portfolio[2] = ['Jillians Drawers', 'www.jilliansdrawers.com', 'When we use the term, &quot;branding,&quot; we mean a way to make shoppers notice, remember, trust, and emotionally connect with your business. A successful branding campaign needs to address each of these areas. Jillians Drawers had an existing &quot;cookie cutter&quot; site that wasn&rsquo;t connecting with its shoppers. We positioned the Jillians Drawers site as an accessible, friendly, yet modern and well-established brand. The new logo design references the shape of an infant&rsquo;s cradle, while retaining the elegance of an up-scale logotype.<br /><br />Project features include:<br/><ul><li>Bulk ordering</li><li>Back-ordering notification</li><li>Ajax tools for dynamically displaying product options such as color swatches, product close-ups, more details, and inventory availability.</li><li>Integration of legacy systems for order fulfillment, shipping and packaging, and CRM functions</li><li>Custom shipping rules and product options</li><li>End-to-end content-management tools, including &quot;hot swappable&quot; promotion areas</li><li>Comprehensive SEO tools, including &quot;cleanable URLs&quot;</li><li>Member management</li><li>Good use of space to clearly organize many product details and options. Extensive use of intelligent Ajax tools (with their own logic trees) to streamline interactivity while reducing clutter.</li><li>Streaming videos on product-details page</li><li>Product search and advanced search by multiple criteria</li><li>Gift registry, address book, wish list, discount coupons and other customer retention and conversion tools</li><li>Custom promotions and discount logic</li><li>Many additional backend and front-end features</li></ul>', 'jillians-drawers', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(2);
portfolio[3] = ['K-PAX', 'www.kpaxpharm.com', 'K-PAX is a nutritional-supplements company with retail distributors across 50 states. Their existing ecommerce website was visually dated. More importantly, it was impossible to update the site with new feature ideas. Their hosted ecommerce solution had reached the limits of its usefulness.<br /><br />The new K-PAX website creates trust ... but not at the expense of bling. The new site incorporates customized promotion tools, such as a free product upon membership registration. Other features include:<br /><ul><li>Direct ODBC database connection with the client&rsquo;s existing database. It wasn&rsquo;t necessary to leave the legacy system. We built on it.</li><li>Online wholesale application, with one-click acceptance or rejection and 6 pricing tiers.</li><li>Recurring billing, including member-management tools for recurring orders.</li><li>Block-level and WYSIWYG content-management tools. Hot-swappable promotion areas.</li><li>Customized product-merchandizing and checkout processes. SEO manager.</li><li>Many other features, including customized reports, blog, &quot;Ask the Expert&quot;, and other promotion and conversion tools.</li></ul>', 'kpax', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(3);
portfolio[4] = ['Superior Promos', 'www.superiorpromos.com', 'SuperiorPromos.com is truly an enterprise-level site, and is one of our most complex ecommerce projects to date. The branded, promotional-items industry requires elaborate customization during product selection, configuration, and checkout. Each product can be customized with unique logos, sizes, colors, printing locations, messages, materials, and other customizations. Highlights of this project include:<br /><ul><li>Design of the new Superior Promos logo, branding guidelines, and high-impact Web design, and printed materials</li><li>Innovative Ajax tools, rotating product carousel, editable product slideshows, and hot-swappable marketing call-outs and promo areas</li><li>The application handles over 30,000 products</li><li>Securely-stored credit card information for easy re-ordering</li><li>3rd-party fulfillment-warehouse integration</li><li>Unique shopping cart logic, with product configurator</li><li>Product surveys with incentives for answering</li><li>Unique grouping of orders to improve back-end efficiency</li><li>Customer extranet to facilitate the exchange of digital artwork, feedback, and formal customer approval</li><li>Front-end: User-managed re-ordering features, with custom budgeting tool (based on previous orders)</li><li>Front-end: Scalable clip-art library, as a value-add to users who don&lsquo;t have their own logo</li><li>Backend: Custom assembly-line like logic, involving many department and sub-administrators, during the assembly and processing of orders</li><li>Comprehensive retention and conversion tools, including wishlists, coupons, back-ordering, address book, digital credits, and many other innovative promotion features</li><li>Extensive tracking of user trends and marketing metrics</li><li>Salesforce and live chat integration</li><li>Automatically-generated, template-based promotion emails, triggered by sales events</li><li>Many other innovative, custom features.</li></ul>', 'superior-promos', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(4);

portfolio[5] = ['Fresh Fruit Baskets', 'www.fresh-fruit-baskets.com', 'We turned Fresh Fruit Baskets into the market leader in its category, while substantially increasing the site&rsquo;s conversion rate and membership. We totally revamped the existing site&rsquo;s navigation, features, checkout, architecture, design, and branding. Fresh Fruit Baskets incorporates many innovative features, such as:<br /><ul><li>Feature-rich and well-organized members area</li><li>Recurring-billing program</li><li>Friction-free shopping cart</li><li>Wholesale Pricing</li><li>Custom shipping rules</li><li>Drop-shipper integration</li><li>Affiliate-script integration</li><li>An integrated helpdesk CRM application</li><li>Complex inventory controls</li><li>Complex product options, add-ons, and nested variations</li></ul>', 'fresh-fruit-baskets', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(5);
portfolio[51] = ['T Carter Music', 'www.tcartermusic.com', '<p>Tcarter Music already had an ecommerce site that fulfilled orders, showcased products, and charged credit cards. It had a generic cart, checkout, and template-based layout. But, it was missing a &quot;wow&quot; factor. Beyond coding and design, the value we bring to ecommerce projects is our understanding of how to create a site that actually converts &mdash; not just works. Tcarter Music features include:</p><ul><li>Licensed digital products</li><li>Unlicensed digital products</li><li>Shippable products and multiple shippers</li><li>Piracy protection and security controls</li><li>Affiliate program and blog</li><li>Streaming samples of audio downloads</li><li>Package deals, including all types of products</li><li>Paypal and Google Checkout level-2 integration</li><li>Custom discount features</li><li>SEO Manager with cleanable URLs</li><li>Marketing and reporting modules</li><li>Other custom features and logic</li><li>Ajax-based product carousel</li></ul>', 'tcartermusic', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(51);
portfolio[6] = ['AnvilMed', 'anvilmed.transformagency.com', 'AnvilMed brings healthcare providers and medical suppliers together, in a virtual space, and acts as a neutral 3rd party to facilitate transactions. The secure, Web-based platform we built removes the logistical and technical obstacles that manufacturers and distributors often face when doing business in China.<br /><br />What makes the platform we created unique is its ability to identify and filter out &quot;channel conflicts&quot; so that medical and dental distributors are not selling to areas or customers that conflict with existing distribution channels. Sellers can readily access new markets without interfering with existing channels. And, Buyers are able to find products quickly, using intelligent, online search tools.', 'anvilmed', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(6);
portfolio[7] = ['Amplified Parts', 'www.amplifiedparts.com', 'Frequently, our clients are experienced Web merchants who clearly understand how their existing site isn&rsquo;t meeting its potential. Since no two ecommerce stores are the same, we work closely with each client to understand their unique market positioning, business processes, and user goals. In the case of Amplified Parts, it was as important to improve backend processes and reporting as it was to improve the design and usability. Project features include:<br /><ul><li>Complex discounts and bulk pricing</li><li>Tiered consumer pricing</li><li>&quot;Speed Shop&quot;</li><li>SEO manager, including "cleanable" product URLs</li><li>Product reviews and ratings </li><li>Froogle integration </li><li>&quot;Floating cart&quot; viewable from all pages</li><li>Product search and advanced search</li><li>Multiple admin types and access restrictions</li><li>Back-ordering notification </li><li>Integration of Microsoft legacy systems for order fulfillment, shipping and packaging, and CRM functions</li><li>Custom sales reports and user metrics as well as integration of Google Analytics. </li><li>Real-time inventory synchronization with fulfillment center</li><li>Multiple ship-to addresses, with address book and wishlist.</li><li>Integration of UPS and USPS Web tools for US and international shipments. Browser-based shipping labels.</li><li>Advanced category sorts by product options and search criteria</li><li>Integration with Vertical Response direct-marketing software</li><li>Conversion of the existing product database into the new site&rsquo;s format (Mysql database)</li></ul>', 'amplified', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(7);

portfolio[8] = ['Champion Sports Wear', 'www.championusa.com', '<a href="http://www.ChampionCatalog.com" target="_blank">ChampionCatalog.com</a> is the official site for Champion Sportswear (a Hanes company). It offers the world&rsquo;s largest assortment of Champion sportswear for men, women, and children. Champion has grown to become a leading brand at collegiate retailers, resort and hotel retailers, and military channels. Its website is one of the top, high-traffic ecommerce sites in this category. Transform Agency was responsible for creating the branded-goods shopping portal for ChampionCatalog.com, located at <a href="http://www.Championfanwear.com" target="_blank">Championfanwear.com</a>.<br /><br /><strong>Features include:</strong><br/><ul><li>SEO Manager</li><li>A built-in CMS</li><li>Inventory controls</li><li>Integration of UPS Web tools</li><li>Gift registry and wishlist</li><li>Promotion tracking</li><li>Up-selling and cross-selling</li><li>Complex discount and taxation rules</li></ul>', 'champion-sports-wear', 'large-1.jpg']; regProject.push(8);
portfolio[9] = ['Timbuktoo.com', 'www.timbuktoo.com', 'Timbuktoo.com is an advanced ecommerce website, featuring gifts and  decorative accessories from around the world. Transform Agency designed and  developed Timbuktoo.com, and created a pay-per-performance (CPC and CPA) promotion plan, including multiple, concurrent affiliate programs.  Scripting was done in PHP4, with mySQL.<br /><br />Timbuktoo integrates UPS browser-based label printing, order tracking, supports multiple drop-shippers, and boasts extensive administrative  controls. A complete CRM application, campaign tracking, affiliate  tracking, sales reports and a content management system (CMS) round out  the application. The site integrates with Authorize.net and uses SSL  for secure purchases.', 'timbuktoo', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(9);
portfolio[10] = ['Dentalogica', 'www.dentalogica.com', 'To process orders, Dentalogica.com required integration with proprietary, 3rd-party fulfillment software. There was no out-of-the-box solution that could &quot;talk&quot; to their fulfillment center. So we created a custom bridge, using SOAP technology, based on a UNIX platform.<br /><br />On the design side, we created a beautiful "hybrid" website &mdash; that appeals to both direct consumers and wholesale distributors. Clear navigation, prominent calls-to-action, and intuitive shopping logic reduce cart abandonment by keeping &quot;mental bandwidth&quot; demands low.', 'dentalogica', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(10);
portfolio[11] = ['Cesar Millan, Inc', 'www.cesarmillaninc.com', '<a href="http://www.CesarMillanInc.com" target="_blank">CesarMillanInc.com</a>  is the official site for Cesar Millan, known to his TV fans as "The Dog Whisperer". Now in its fourth prime-time season, The Dog Whisperer can be seen weekly on the National Geographic Channel. Transform Agency was responsible for creating a shopping portal for CesarMillanInc.com, and for integrating community features, such as an interactive blog and forum. Features include:<br /><ul><li>Interactive blog with shared logins (one login for the entire site)</li><li>Friction-free shopping and checkout</li><li>Interactive forum with one shared logins</li><li>Integration with legacy system for order processing</li><li>Additional 3rd-party custom API integration</li><li>Editable, interactive Flash-video videos</li><li>Complex discount and shipping rules</li></ul>', 'cesar-millan', 'large-1.jpg', 'large-2.jpg']; regProject.push(11);

portfolio[12] = ['Shootsac', '', 'Description coming soon...', 'shootsac', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(12);
portfolio[13] = ['Bag Republic', '', 'Bag Republic is a wholesaler and retailer of more than 5000 types of bags, leather goods, and apparel. Bag Republic needed an ecommerce website that combined a usable and effective front-end with customized administration and reporting tools needed to manage their supply chain. Some project highlights include:<br /><ul><li>Back-end order entry</li><li>A comprehensive content-management system</li><li>Built with PHP, running on a MySql database</li><li>Integration with existing 3rd-party applications</li><li>Improved user interface and simplified user actions</li><li>303 redirects to preserve search-engine rankings</li><li>Advanced product sorting by criteria (category sorts)</li><li>UPS and FedEX browser-based shipping-tool integration</li></ul>', 'bag-republic', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(13);
portfolio[52] = ['Stair Supplies', 'www.stairsupplies.com', 'With 75,000 products, Stair Supplies wanted the whole package: logo, branding, site design, cart engine, membership, and much more...Transform Agency delivered all of the above.<br /><br />Stairs Supplies features Transform Agency&rsquo;s innovative &quot;Push to Cart&quot; module. This module enables sales staff to &quot;push&quot; inventory products to potential buyers&rsquo; live carts as they chat by phone. In fact, sales staff can load a shopper&rsquo;s cart full of products, or edit selections in real time. Thus, the website becomes a &quot;closing tool&quot; to traditional phone selling.', 'stair-supplies', 'large-1.jpg', 'large-2.jpg']; regProject.push(52);
portfolio[14] = ['Ruth&acute;s Brownies', '', 'Description coming soon...', 'ruths-brownies', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(14);

portfolio[15] = ['Baby Beehinds', 'www.babybeehinds.com.au', 'BabyBeehinds.com.au is an international retailer and wholesaler of diapers and baby products. They were looking to upgrade their online presence and storefront, while retaining some of the existing site&rsquo;s warmth, and human-scaled sensibilities.<br /><br />During this project, Transform Agency worked closely with our client to add website and administrative features like flexible discount features, offline payments and phone payments, inventory controls, product-management features, user-management tools, wholesale pricing and management, conversion tools like a gift registry and wish list, and many other features. The new system addressed these technical issues, critical for the success of any ecommerce business:<br /><ul><li>Scalability</li><li>Redundancy </li><li>Extendibility</li><li>Manageability</li><li>Usability</li><li>Fault Tolerance</li></ul>', 'baby-beehinds', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(15);
portfolio[16] = ['Masterpiece Staircase', 'www.masterpiecestaircase.com', 'Every new website must be learned &mdash; like the dashboard of a new car. The Masterpiece Staircase ecommerce website requires very little brainpower to figure out. Users can accomplish their goals easily, which means longer sessions, larger purchases, and more frequent return visits.<br /><br />While some competitors&rsquo; sites seemed stuck in 1999, and were poorly organized, Masterpiece Staircase will get the bookmark as the most user-centric and intuitive design.<br /><br />The website features very complex product-customization options, and our innovative &quot;push to cart&quot; technology.', 'masterpiece-staircase', 'large-1.jpg', 'large-2.jpg']; regProject.push(16);
portfolio[17] = ['Babble Bug', '', 'Babblebug.com is leading provider of long distance, wireless, and point-of-sale services. The website incorporates the latest advances in mobile-phone technology, ecommerce, and Internet security to deliver high-quality wireless services.<br /><br />Babblebug customer can buy wireless refill cards, pre-paid phone cards, PINS, and mobile phones. Project highlights include:<br /><ul><li>A custom-created incentives program (&quot;Babblepoints&quot;)</li><li>Digital and shippable products, existing together in the same order</li><li>Integration with many 3rd-party telephony-related APIs</li><li>Integration of a CRM application for customer service (Helpspot)</li><li>Integration of Verified by Visa and other security protocols</li><li>Custom business rules and customer-access rights management</li><li>Redesign of website, logo, and logical processes</li><li>Wholesale memberships, with automated application and approval</li></ul>', 'babble-bug', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(17);
portfolio[18] = ['Cropping Corner', 'www.croppingcorner.com', 'Our job was to bring the Cropping Corner ecommerce website up to date, without unsettling its loyal customers with a "slick" design that didn&rsquo;t preserve the warm, personal qualities of the original.<br /><br />Transform Agency provided graphic design, usability analysis, a revamped navigation structure, logo and Identity redesign, browser-based UPS labels, product search, a content management system (CMS), sales reports (net and gross profits), complex discounts, promotions, user registration, and many other ecommerce features.', 'cropping-corner', 'large-1.jpg', 'large-2.jpg']; regProject.push(18);

portfolio[19] = ['People Audio', '', 'People Audio sells high-end, consumer audio products. They wanted an ecommerce website that reflected their upscale brand, while presenting a tech-savvy and contemporary appearance. Shipping and supply-chain integration was important to their business model.<br /><br />Behind the clean and usable appearance, People Audio boasts many advanced features, including FedEx Web-tools integration, wholesaler integration (including online application process, one-click approval, automatically assigned logins, variable discount rates), and 3rd-party drop-shipper integration. A powerful and beautiful site.', 'people-audio', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(19);
portfolio[20] = ['Payican', 'www.payican.com', '&quot;Just thought that I&rsquo;d say thanks for the site, and that you guys are pretty dang good  ;)  ... you&rsquo;ve definitely won a customer for life and my recommendations.<br /><br />Thanks for being increasingly flexible ... (You can use the above as a testimonial on your website if you like.) ... And when do we pop up in your portfolio?&quot;<br /><br />&mdash; Denis Motova, founder, Hostican.com', 'payican', 'large-1.jpg']; regProject.push(20);
portfolio[21] = ['Hostican', 'www.hostican.com', 'Thanks guys for all your hard work on this design. We look forward to working with you in the future. Comment for your portfolio:<br /><br />&quot;Transform Agency worked hard on this design. We had strong thoughts about what our site should look like. However, we got something even better then we asked for. They are a tremendous resource.&quot;<br /><br />&mdash; Denis Motova, Hostican', 'hostican', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(21);
portfolio[22] = ['Host for Web', '', 'Hostforweb got into hosting during the "Gold Rush" period during the late 1990s. They are one of the established players in the industry and have an enormous number of accounts (hosted domains). Besides a complete revamp of the design, Hostforweb incorporates our innovative "hosting cart".<br /><br /><strong>Features include:</strong><br/><ul><li> Friction-free checkout</li><li> Domain-name checking via Enom</li><li> Many configurable options, which trigger sub-options</li><li> Fixed, monthly, quarterly, and yearly billing</li><li> Floating cart, based on Ajax, with real-time updating</li><li> Integrates with Modernbill (the hosting gateway provider)</li><li> Flexible discounts and add-ons</li><li> Open Source PHP-based platform</li><li> Support for VDS hosting, backup SMTP, DNS hosting and resellers</li></ul>', 'hostforweb', 'large-1.jpg', 'large-2.jpg']; regProject.push(22);

portfolio[23] = ['SwaddleBees', 'www.swaddlebees.com', 'Swaddlebees epitomizes our signature style of clean ecommerce design.  The Home page approaches our ideal balance of usability and branding.  Click on the thumbnail to review the website&rsquo;s key pages, including the  no-brainer cart and smooth checkout process. There&rsquo;s a lot to see.<br /><br />Usable Web design helps users accomplish their goals, while decreasing click-aways and supporting a positive user experience.', 'swaddlebees', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg', 'large-4.jpg']; regProject.push(23);
portfolio[24] = ['Puhoc An', '', 'Phuoc An is an ecommerce store with 15,000 products. Features include:<br/><ul><li>Language support</li><li>5 levels of wholesale pricing</li><li>Wish list and gift registry </li><li>Ability to accept donations</li><li>Community features including exchange of "Phuoc An Dollars"</li><li>Up-selling and cross selling</li><li>Integration of DHL&rsquo;s XLS-based shipping tools</li><li>Integration of a helpdesk CRM application</li><li>Digital coupons and complex discounts rules</li><li>Two-way inventory synchronization with Quickbooks</li></ul>', 'puhoc-an', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(24);
portfolio[25] = ['ScreenwritingPro', '', 'Description coming soon...', 'screenwritingpro', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(25);
portfolio[26] = ['Team Wedding', 'www.topweddingsites.com', 'Our goal was to create a wedding-portal site that retained current advertisers, increased advertising click-throughs, created repeat visitors (who bookmark the site), and increased new-advertiser sign-ups. We achieved this with a balance of elegant and usable design, incorporating Ajax tools to improve interactivity. Partial list of usability issues that we reviewed:<br /><ul><li>Navigation issues: Check for design cul-de-sacs, navigation breadcrumbs, clear groupings of categories and subcategories, page-specific navigation, etc.</li><li>Nomenclature issues: Check for ambiguous labeling or non-standard labeling.</li><li>Task completion: Do users know where to go and how to start and complete tasks or find information?</li><li>Clear calls-to-action: Review of prominent calls-to action on every page.</li><li>Real estate allocation: Review for vital elements falling after the main "fold".</li><li>Placement and emphasis of design elements: Review design placement and emphasis to help guide user actions and improve comprehension.</li><li>Clutter reduction: Decrease clutter and improve information chunking (sections are distinct, labeled, and do not bleed together).</li><li>Gateway factor: Do users know where to go at first glance? And will they get what they&rsquo;re expecting?</li></ul>', 'team-wedding', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(26);

portfolio[27] = ['Writer&acute;s Store', '', 'Description coming soon...', 'writers-store', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(27);
portfolio[28] = ['East Bay Family Therapy', 'www.eastbayfamilytherapy.com', 'Many of our clients, though they&rsquo;re experts in their own field, are less than surefooted when it comes to creating a profitable Web presence. So, as part of each project, we help steer their technical and marketing choices, discuss Web standards and best practices, and warn against <a href="http://www.useit.com/alertbox/designmistakes.html" target="_blank">typical newbie mistakes</a>.<br /><br />We understand that Web designs need to perform within the larger context of our clients&rsquo; businesses. The new East Bay Family Therapy website is a grounded and comforting design that offers reassurance about therapy, while educating potential clients about the therapeutic process. The project included creation of a new logo, Web design, and consultation.', 'east-bay-family-therapy', 'large-1.jpg', 'large-2.jpg']; regProject.push(28);
portfolio[29] = ['Your Lease Connection', 'www.yourleaseconnection.com', 'Description coming soon...', 'your-lease-connection', 'large-1.jpg', 'large-2.jpg']; regProject.push(29);
portfolio[30] = ['Firstspot Wireless', 'www.firstspot.net', 'What is the Wifi Revolution? It means wireless ISP service, with connection speeds as fast as cable. It means take your work to the cafe. Or, instant message your friends from the beach. Cable speeds. Full Internet access. No limitations. It means liberation from the tyranny of wires, at 100s of popular locations in your area.<br /><br />FirstSpot is a wireless ISP. We pursued a hip, playful design approach, in order to make their high-tech service accessible to a young, urban audience.', 'firstspot-wireless', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(30);

portfolio[31] = ['Adaco', 'www.adaco.com', 'The key to a successful informational website is credibility, not hype. Adaco&rsquo;s new corporate website achieves credibility with its distinguished visual style, tasteful graphics, and concise messaging (not buzzspeak). Each inner page features succinct headlines, no-brainer navigation (including prominent calls-to-action), and well-organized content.<br /><br />Adaco is our textbook case of a corporate site that respects the user&rsquo;s time with its clarity, intuitive site architecture, and bandwidth-friendly design.', 'adaco', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(31);
portfolio[32] = ['Vaksman Law Offices', 'www.vaksmanlaw.com', 'The Vaksman Law Offices are a multi-service law firm for individuals and businesses in New York and Las Vegas. The firm&rsquo;s philosophy is to provide excellent legal counsel, but also to act as strategists and advisors.<br /><br />Coincidentally, this was also Transform Agency&rsquo;s role during this design project. As strategists, we tactfully steered our client away from a "logo mill" (template design) logo. We proposed a unique and vibrant visual Identity and Web design, targeting the firm&rsquo;s high-intensity clientele. While competitors may continue to prefer conservative grays and corporate blues, the VaksmanLaw.com website stands out &mdash; even against the dazzling backdrop of Las Vegas or New York!', 'vaksman-law-offices', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(32);
// portfolio[33] = ['Satilla Sands', 'www.satillasands.com', 'Description coming soon...', 'satilla-sands', 'large-1.jpg', 'large-2.jpg']; regProject.push(33);
// portfolio[34] = ['Search Concepts', 'www.search-concepts.com', 'Description coming soon...', 'search-concepts', 'large-1.jpg', 'large-2.jpg']; regProject.push(34);
portfolio[35] = ['Armada', '', 'Armada is the Southwest&rsquo;s largest SUV, truck, and car-rental company. They were also the first. But, you&rsquo;d never know it from the appearance of their old website. Despite its reputation and accomplishments, Armada&rsquo;s website looked like a mom-and-pop company. This needed to change.<br /><br />We repositioned Armada as an energetic, established company: leaders in their industry. By balancing branding elements and usability considerations, we created a bold design that still retains its clarity and order. Instead of compromising between usability and "pretty" design, Armada&rsquo;s new website got both.', 'armada', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(35);
portfolio[36] = ['Sam Abdo Couture', 'phpagency.biz/clients/samabdo/index.php', 'Sam Abdo&rsquo;s high-fashion products are found in leading boutiques and retail stores around the world. Their website is a good example of a "catalog site".<br /><br />A catalog site is similar to an ecommerce store in many ways, though it doesn&rsquo;t take payments. Product descriptions, images, prices, company information, and categories are all actively editable. By using the content-management system, hot products can be featured and the inventory can be kept current with trends.', 'sam-abdo-couture', 'large-1.jpg', 'large-2.jpg']; regProject.push(36);

portfolio[37] = ['Fifth Avenue Optical', 'www.fifthavenueoptical.com', 'Fifth Avenue Optical needed an effective and eye-catching informational website to support their retail business. The website needed to integrate existing branding materials and a well-established visual identity. Fortunately, the client provided a great logo and professional photos of their stylish sales interior. Though the project was modest in scope, Fifth Avenue Optical&rsquo;s brochure site has become a key business and marketing tool for the company.', 'fifth-avenue-optical', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(37);
portfolio[38] = ['Spa Club Seattle', 'spaclubseattle.phpagency.net/front/index.php', 'SpaclubSeattle is based on the OS Commerce Open Source shopping cart system. OsCommerce is a PHP and mySQL shopping cart application with many advanced features, including the ability to edit unlimited categories, products, manufacturers, and customers; dynamic product attributes, advanced reporting features, a built in mailing list, and multiple curency support.<br /><br />Our customization of OScommerce overcame its inherent design limitations and produced a site that well represents the Spa Club Seattle brand – soft, soothing, upscale, and elegant.', 'spa-club-seattle', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(38);
portfolio[39] = ['Kiahuna Beachside', 'www.kiahuna.com', 'Daily rains warm enough to drive with the top down. Streets perfumed with wild plumeria and orchid. Grilled ono so fresh you can taste the sea salt on your tongue. Emerald cliffs meeting azure waves along the Na Pali Coast. The endless whisper of the trade winds.<br /><br />No place on earth enchants the senses like the Garden Isle. And no resort makes discovering Kauai more captivating than Kiahuna Beachside. Our mission was to clearly convey all this, not only in words, but in images and in the design of the new Kiahuna website – a high-end beach resort.', 'kiahuna-beachside', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(39);
portfolio[40] = ['Thomas Bliss Photography', '', 'Thomas Bliss Photography has worked for such clients as: Starbucks, Sbarro, Qdoba, Haagen Dazs, Burger King, Popeyes, StoneCrest, Coldwell Banker, Prudential Real Estate and others.<br /><br />Transform Agency performed a usability analysis, with special emphasis on navigation. We redesigned the site and logo, and added privacy information, a page-numbering system, calls to action, dynamic content, and a content management system (CMS), to keep the site fresh.', 'bliss-photography', 'large-1.jpg', 'large-2.jpg']; regProject.push(40);

portfolio[41] = ['Eblocs', 'dev8.phpagency.net/eblocs/', 'Giant, glossy graphics don&rsquo;t sell products. Intrusive animations don&rsquo;t convey competence. Endlessly-scrolling pages make users leave. These things are anathema to gaining the trust of the Web visitor, much less convincing them to buy.<br /><br />We toned down the hype of the original Eblocs website by replacing giant locks, stop signs, and other graphical clichés with the clean, modern look of a category leader. Who&rsquo;s ever seen such an anti-spamware site! And, with 40k unique visitors per day, their investors must be very happy.', 'eblocs', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(41);
portfolio[42] = ['OS Clothing', 'www.osclothing.com', 'OneSource wanted clean, usable design. That&rsquo;s what they got. This company provides factory-direct clothing to clients like Fruit of the Loom, Frito Lay, Hershey&rsquo;s Chocolate, Ford, Dr Pepper, and many other fortune 100s.<br /><br />Transform Agency provided Web design, copywriting, print collaterals and brochures, and print advertisements to OneSource.', 'os-clothing', 'large-1.jpg', 'large-2.jpg']; regProject.push(42);
portfolio[43] = ['DaniWeb', '', 'Daniweb is one of the most visited IT portals and commmunities on the Web. This project tested our usability chops. Though the site gets millions of unique visitors per month, the metrics for banner clicks, sign-ups, and other conversion indicators were down. Daniweb&rsquo;s advertisers include: Manpower Inc, Microsoft, Newegg, Intel, Dice.com, and other market leaders. We proposed a complete usability overhaul, including a new navigation hierarchy, color coding of sections and subsections, improved site messaging, and a deep restructuring of content. This project included wire-frame mockups, usability consultation and analysis, UI design, information-architecture design,Web design, and a new visual identity (logo, corporate colors, usage guidelines).', 'daniweb', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(43);
portfolio[44] = ['Barton Center', 'www.bartoncenter.org', 'The Barton Center for Diabetes Education enhances the lives of people with diabetes, especially young people and their families, through unique and creative programs that educate, support, and encourage health and confidence. Transform Agency can provide discounted services to qualified charitable organizations. The Barton Center for Diabetes Education, Inc. is a non-profit 501(c)(3) organization governed by a volunteer Board of Trustees. We&rsquo;re honored to have been able to help their good cause.', 'bartoncenter', 'large-1.jpg', 'large-2.jpg']; regProject.push(44);
// portfolio[45] = ['Doctor Disability', 'www.doctordisability.com', 'Description coming soon...', 'doctor-disability', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(45);

portfolio[46] = ['Myriad Network', 'www.myriadnetwork.com', 'The Web hosting category is ruthless. How do you stand out in an industry dominated by a few players with huge marketing budgets? For MyriadNetwork, we did so by applying the laws of positioning. Most competitors emphasized the same value points: reliability, security, and pricing. Their sites were slick, somewhat futuristic, and presented a similar, "infomercial" communication style. Nothing unique here.<br /><br />To position the company, we started with a new name. MyriadNetwork suggests a company that carefully filters confusing IT options, choosing those that make sense for each client. From there, we built branding guidelines, wrote copy, created a new visual Identity, designed and coded, and created a memorable hosting brand that was the antithesis of the typical overstuffed, over-hyped company.', 'myriad-network', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(46);
portfolio[48] = ['WebhostGIANT', 'www.webhostgiant.com', 'Since there&rsquo;s wasn&rsquo;t a lot to convey message-wise, we went with a clean, commercial look. The website features vibrant colors (never garish) and graphics that pop from the page, without ever looking template-y or clich&eacute;. Spotless usability and a sensible, clear navigation system round out this ecommerce website.<br /><br />Web Host Giant does look like the low-cost leader. Who could deny it? And the little bit of tasteful home-page Flash really seals the deal. Sign me up!', 'webhostgiant', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(48);
portfolio[49] = ['WebIntellects', 'www.webintellects.com', 'It&rsquo;s always challenging to come up with design ideas that differentiate our clients from many clone-like competitors. Web Intellects wanted a consumer-friendly look: mainstream, accessible, and unintimidating. Their existing website was hopelessly dated and the emotional tone was glum. We needed to pick up the energy ... without conveying "slickness," which could erode credibility. Working with the client&rsquo;s existing logo and retaining their recognizable color palette, we proposed these initial designs and created over 100 inner pages (including many innovative Ajax features) for this Web-hosting leader.', 'webintellects', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(49);
portfolio[50] = ['Mister.net', 'www.mister.net', 'Mister-Dot-Net is hosting for those that are vulnerable to attacks of Web 2.0 visual cuteness. And, isn&rsquo;t that all of us, to some degree? Cuteness resistance in the general population probably falls along a bell curve. Some may be immune, but at the end of the day, our client (and his clients) love the new design. Sales are up. We got a thank you letter, which is always nice. The Transform Agency credo: The world has seen enough hard-edged, metallic hosting sites. Up with Marvin (that&rsquo;s their shiny, rolly-polly mascot).', 'misternet', 'large-1.jpg', 'large-2.jpg', 'large-3.jpg']; regProject.push(50);

var openedAnchor = 1;

function projectTitle() {
	projID = projectID();
	 if( portfolio[projID][0] != '' ) document.write('<h2><span class="subtitle1a">' + portfolio[projID][0] + '</span></h2>');
}

function projectUrl() {
	projID = projectID();
	 if( portfolio[projID][1] != '' ) document.write('<a href="http://' + portfolio[projID][1] + '" target="_blank"><strong>Launch Site</strong></a>');
}

function projectDescription() {
	projID = projectID();
	 if( portfolio[projID][2] != '' ) document.write(portfolio[projID][2]);
}

function projectImages() {
	projID = projectID();
	//document.getElementById('imgProj').src = '../../_include/gui/portfolio/' + projID + '/' + portfolio[projID][1];
    document.write('<ul>');
	for(i=4; i < portfolio[projID].length; i++) {
		document.write('<li><img src="http://www.transformagency.com/_include/gui/works/' + portfolio[projID][3] + '/' + portfolio[projID][i] + '" width="539" height="409" alt=""/></li>');
	}
    document.write('</ul>');
}

function projectNextPrevious() {
	for(i=0; i < regProject.length; i++) {
		if(regProject[i] == projectID()) {
			if(i==0) {
				previousItem = regProject[regProject.length-1];
				nextItem = regProject[i+1];
				break;
			}
			else if(i==regProject.length-1) {
				previousItem = regProject[i-1];
				nextItem = regProject[0];
				break;
			}
			else {
				previousItem = regProject[i-1];
				nextItem = regProject[i+1];
				break;
			}
		}
	}
	document.write('<a href="' + projURL + previousItem + '" title=""><img src="http://www.transformagency.com/_include/gui/buttons/thickbox-previous-project.gif" border="0" alt="Previous Project" /></a><a href="' + projURL + nextItem + '" title=""><img src="http://www.transformagency.com/_include/gui/buttons/thickbox-next-project.gif" border="0" alt="Next Project" /></a>');
}

function projectID() {
	//hash = document.location.hash;
	//return hash.substring(1, hash.length);
	href = document.location.href;
	return href.substring(href.indexOf('?id=')+4,href.length);
}
