1A Auto is passionate about cars. They're one of the largest consumer auto-parts websites in the world, with millions of shoppers every year. Their existing website's conversion rate needed to improve (while maintaining SEO rankings), and their branding and messaging needed to be reworked to win user trust and loyalty.

1A Auto's new website builds emotional capital with its users with improvement to its branding, messaging, interactivity, and usability. We created the new logo, Web design, marketing copy, interaction design, and added features to make shopping for auto parts easy and intuitive.

Features of the new site include:

• Advanced product "configurator", based on make, model, year, and many subsets of features and configurations
• Integration with existing Microsoft ERP system and multiple warehouse locations
• Advanced search by make, model, year, category, keyword, and other criteria with sorting of results.
• SEO optimized landing pages (category-overview page) and powerful SEO management module (including "cleanable" URLs)
• Multiple shipper integration, including UPS and USPS.
• Complex and flexible shipping rules for US and Canada, based on the number of parts ordered, size and weight, location, destination, and other factors.
• Detailed documentation to make future upgrades convenient
• Strategic use of Ajax tools and feature, to streamline the decisioning process and reduce visual clutter and load times
• Product reviews
• Dynamically-populated categories, such as NEW ARRIVALS.
• Tiered consumer pricing
• Wish list, project list, back ordering, creative and flexible discount logic, ups-selling and cross-selling, and other stickiness tools.
• Streaming videos, blog, and live chat.
• Phone orders
• Many other innovative, custom features.

Red Rock Botanicals are manufacturers, retailers, and wholesalers of natural plant extracts and herbal formulas. We created and original design and Magento theme, and guided the client through the complexities of setting up their Magento products, filters, and configuring their website. All Magento projects come with personalized training and after support. 

K-PAX is a nutritional-supplements company with retail distributors across 50 states. Their existing ecommerce website was visually dated. More importantly, it was impossible to update the site with new feature ideas. Their hosted ecommerce solution had reached the limits of its usefulness.

The new K-PAX website creates trust ... but not at the expense of bling. The new site incorporates customized promotion tools, such as a free product upon membership registration. Other features include:

• Direct ODBC database connection with the client's existing database. It wasn't necessary to leave the legacy system. We built on it.
• Online wholesale application, with one-click acceptance or rejection and 6 pricing tiers.
• Recurring billing, including member-management tools for recurring orders.
• Block-level and WYSIWYG content-management tools. Hot-swappable promotion areas.
• Customized product-merchandizing and checkout processes. SEO manager.
• Many other features, including customized reports, blog, "Ask the Expert," and other promotion and conversion tools.