Web Design

Why great design isn’t enough

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Transform Agency can create a strong selling-environment for your company. We’ll find the right emotional tone, and create a highly-professional look and feel for your brand. But, great graphics aren’t enough. To be most effective, your website’s fluent and attractive design must incorporate the principles of Web usability, including:

• Fast-loading pages
• Form validation best-practices
• Clear, descriptive headlines
• Logical information architecture
• Consistent CSS styles, colors, fonts 
• Valid HTML design and coding
• No-brainer navigation
• Cross-browser compatibility
• Scannable text
• Clear calls-to-action
• Shopping cart best-practices
• Relevant, optimized graphics

“Stop the website — I want to get off!”

An average surfer will leave your site in 8 seconds if your page hasn’t finished loading. As a result, as much as $4.35 billion in U.S. ecommerce sales may be lost each year [Zona Research].

Business websites should have a compelling reason before adding high-bandwidth content and “cutting-edge” technologies. Web designers often become enamored with their own creations. But design for design’s sake could have unfortunate consequences in the form of lost visitors, abandoned shopping carts, and lost opportunities.

Good looks vs. sensible shoes

Transform Agency can create a website for your business or organization that’s not only dynamic, but one that incorporates well-established principles of usability. Style is important. So is emotion, branding, and message. But, an effective Web design must always consider the needs of its end-users. We start from this premise.

The Web is still a great leveler in business. Companies with the most funding don’t always succeed. Many fail due to a poor understanding of the actual surfing habits of their users. Good usability will amplify the effectiveness of your site design, and increase your bottom line.