Our Work

The Web hosting category is ruthless. How do you stand out in an industry dominated by a few players with huge marketing budgets? For MyriadNetwork, we did so by applying the laws of positioning. Most competitors emphasized the same value points: reliability, security, and pricing. Their sites were slick, somewhat futuristic, and presented a similar, "infomercial" communication style. Nothing unique here.

To position the company, we started with a new name. MyriadNetwork suggests a company that carefully filters confusing IT options, choosing those that make sense for each client. From there, we built branding guidelines, wrote copy, created a new visual Identity, designed and coded, and created a memorable hosting brand that was the antithesis of the typical overstuffed, over-hyped company.

Since there's wasn't a lot to convey message-wise, we went with a clean, commercial look. The website features vibrant colors (never garish) and graphics that pop from the page, without ever looking template-y or cliché. Spotless usability and a sensible, clear navigation system round out this ecommerce website.

Web Host Giant does look like the low-cost leader. Who could deny it? And the little bit of tasteful home-page Flash really seals the deal. Sign me up!

It's always challenging to come up with design ideas that differentiate our clients from many clone-like competitors. Web Intellects wanted a consumer-friendly look: mainstream, accessible, and unintimidating. Their existing website was hopelessly dated and the emotional tone was glum. We needed to pick up the energy ... without conveying "slickness," which could erode credibility. Working with the client's existing logo and retaining their recognizable color palette, we proposed these initial designs and created over 100 inner pages (including many innovative Ajax features) for this Web-hosting leader.

Mister-Dot-Net is hosting for those that are vulnerable to attacks of Web 2.0 visual cuteness. And, isn't that all of us, to some degree? Cuteness resistance in the general population probably falls along a bell curve. Some may be immune, but at the end of the day, our client (and his clients) love the new design. Sales are up. We got a thank you letter, which is always nice. The Transform Agency credo: The world has seen enough hard-edged, metallic hosting sites. Up with Marvin (that's their shiny, rolly-polly mascot).