Swaddlebees epitomizes our signature style of clean ecommerce design. The Home page approaches our ideal balance of usability and branding. Click on the thumbnail to review the website’s key pages, including the no-brainer cart and smooth checkout process. There’s a lot to see.
Usable Web design helps users accomplish their goals, while decreasing click-aways and supporting a positive user experience.
Puhoc An
Phuoc An is an ecommerce store with 15,000 products.
Features include:
Language support
5 levels of wholesale pricing
Wish list and gift registry
Ability to accept donations
Community features including exchange of "Phuoc An Dollars"
Up-selling and cross selling
Integration of DHL's XLS-based shipping tools
Integration of a helpdesk CRM application
Digital coupons and complex discounts rules
Two-way inventory synchronization with Quickbooks
ScreenwritingPro
Description coming soon...
Team Wedding
Our goal was to create a wedding-portal site that retained current advertisers, increased advertising click-throughs, created repeat visitors (who bookmark the site), and increased new-advertiser sign-ups. We achieved this with a balance of elegant and usable design, incorporating Ajax tools to improve interactivity. Partial list of usability issues that we reviewed:
Navigation issues: Check for design cul-de-sacs, navigation breadcrumbs, clear groupings of categories and subcategories, page-specific navigation, etc.
Nomenclature issues: Check for ambiguous labeling or non-standard labeling.
Task completion: Do users know where to go and how to start and complete tasks or find information?
Clear calls-to-action: Review of prominent calls-to action on every page.
Real estate allocation: Review for vital elements falling after the main "fold."
Placement and emphasis of design elements: Review design placement and emphasis to help guide user actions and improve comprehension.
Clutter reduction: Decrease clutter and improve information chunking (sections are distinct, labeled, and do not bleed together).
Gateway factor: Do users know where to go at first glance? And will they get what they're expecting?
Description coming soon... 
