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Marketing Diversity: eBay and Your E-commerce Business

eBay Marketplace Statistics Within its first year of launch, eBay has grown from hosting 250K auctions in 1996 to hosting more than 24 million auctions in 1997. Fast-forwarding to 2011, eBay grew exponentially, boasting 200 million users and paying out nearly $34 billion to its sellers. Regardless of user numbers ... [Read Full Article »]
Posted in Ecommerce, Ecommerce marketing, Magento, Magento Ecommerce

The Continued Evolution of Magento SEO

Magento has seen some vital improvements when it comes to being an SEO-friendly e-commerce platform. Yoast has published an extensive guide that provides the most important tips, strategies and most effective practices for Magento SEO. In this post, we’ll comment on Yoast’s points, plus present some additional ideas. Since Magento is ... [Read Full Article »]
Posted in Ecommerce marketing, Magento, Magento Ecommerce

Enhanced Magento 1.7 Features

The latest improvement to the features of the Magento Community platform 1.7 benefits the customer, the merchant, and the developer in many critical ways. The update is predominantly focused on providing a more personalized shopping experience for your customers, allowing the merchant to segment customers based on their unique behavior, ... [Read Full Article »]
Posted in Ecommerce, Ecommerce marketing, Magento, Magento 1.7

No Rest for Pinterest: Social Media's Latest Rising Star

For e-commerce web site owners, your site’s header should feature the Pinterest signal including red and white “P” icon alongside your other social signals — Facebook, Twitter, LinkedIn. Your product images should be “pin it” ready so your brand can be shared within this growing community of 20 million users. Social ... [Read Full Article »]
Posted in Ecommerce, Ecommerce marketing, Uncategorized

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