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Use Color and Copy to Turbocharge your Conversions

Changes to your website's copy (wording) can have a big impact on its conversation rate, even if you're basically saying the same thing. Using A/B comparison testing, these websites optimized their sales copy over time.  Though the meaning stayed mostly the same, How it was said had a major impact on their ROIs:  Systropin did ... [Read Full Article »]
Posted in Conversion Rate Improvement, Ecommerce, eCommerce Design, Uncategorized

No Rest for Pinterest: Social Media's Latest Rising Star

For e-commerce web site owners, your site’s header should feature the Pinterest signal including red and white “P” icon alongside your other social signals — Facebook, Twitter, LinkedIn. Your product images should be “pin it” ready so your brand can be shared within this growing community of 20 million users. Social ... [Read Full Article »]
Posted in Ecommerce, Ecommerce marketing, Uncategorized

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