Web designers often become enamored with their work. But design for design's sake could have unfortunate consequences in the form of lost visitors, abandoned carts, and lost sales. Design and layout should guide and support user actions, so the sale is most likely to be completed Questions?
We'll conduct research into your specific market to discover who its leaders, the visual language of your industry, and what separates you from your competitors. We’ll rely on your input and suggestions during this phase to form opinions about important “soft” factors like color, imagery, and fonts. View Our Process
FORM AND FUNCTION
Transform Agency can create a website for your business or organization that's not only dynamic, but one that incorporates well-established principles of usability. Style is important. So is emotion, branding, and message. But, an effective Web design must always consider the needs of its end-users. We start from this premise. Questions?
SEO FRIENDLY DESIGN
We'll make sure your site's coding can be properly indexed by Google and other search engines. This includes valid coding using HTML5 and CSS3, no frames or Flash, "cleanable" URLs, proper use of breadcrumbs, 301 redirects, H1 and H2 tags, indexible slideshows, and other important SEO considerations. Questions?
61% of customers have a more favorable opinion of mobile-optimized websites. Responsive design means that your website can “see” each visitor’s screen size and adapt to it in real time. If your eCommerce website isn’t currently mobile friendly, you might be frustrating a significant percent of shoppers who are deciding whether or not to do business with you. Questions?
Magento Custom Themes
Template sites don't move merchandise. There are 1000s of free and cheap Magento templates available for download. But, boilerplate designs erodes trust and decrease perceived value. Our comprehensive design process ensures that every Magento theme we create uniquely communicates your company's core values, brand personality, and strengths. Questions?
Featured Design Projects
JonathanZ.com is an international retailer and wholesaler of high-end women’s fashion and accessories. They wholesale to well-known department stores and have more than 30 of their own brick-and-mortar stores.
We worked closely with our client to add website and administrative features like flexible discounts, offline payments, inventory controls, product-management features, user-management tools, wholesale pricing, conversion tools, and many others.
Uzooka.com was created to be responsive, which means the site can “see” the size of each visitor’s browser window and adapt to it. The goal is to present the best possible view to each visitor, whether they’re using a desktop monitor, tablet, or smart phone. Google now considers responsive design when evaluating website relevance and determining search-engine ranking. Project highlights include:
- Salesforce integration
- Search by make, model, year and ability to update via CSV file
- Hosting on Hosting on Amazon’s Elastic Compute Cloud (Amazon EC2).
- Visual branding and copywriting site-wide
- Highly customized keyword search, using the Sphinx search daemon
- Cron job to automatically update make, model, and year
Milk & Dark
MilkandDark.com is an online retailer of highly-customizable chocolate-covered gifts in decorative packaging. They were looking to upgrade their online storefront, while appealing to corporate and business gift buyers.
We worked closely with our client to add custom Magento features like a product configurator (custom inscriptions and packaging options), custom shipping prices dependent on dimensional weights, a custom shipping calendar (chocolate will melt if season, shipping speed, and location isn’t considered), and many other custom features.
We created Kenisa Home using a technology called, “responsive design.” The website can “see” the size of each visitor’s browser window and “respond” with the optimal view of each Web page — whether a visitor is using a smart phone, tablet, notebook, or desktop monitor.
To see this technology in action, please visit the live website and resize your browser window from very large to very small. Note how the design not only changes size in real time, but intelligently adapts its layout. This technology eliminates the headache of creating separate mobile, tablet, and desktop sites. This in turn lends itself to a higher conversion rate since nearly 25% Web traffic is mobile.
Outdoor Resort Palm Springs
Outdoor Living Palm Springs is a five-star country club and resort in Southern California’s beautiful Coachella Valley. Unique among RV resorts in the Palm Springs area, it includes 2 golf courses, 8 pools, 16 tennis courts, a premier tennis program, fitness programs, and 2 lounges for socializing and fine dining, among many other amenities.
Our task was to update their web presence to differentiate them from competitors, and to enhance interaction with both existing and prospective members. Project highlights include:
- Custom design
- Responsive WordPress theme
- Multiple photo galleries
- Vendor coordination
- Usability consultation
- Paid advertising features
- 3rd party integrations
Established in 2006, LA Saddlery offers high-quality equestrian gear and riding apparel at affordable pricing. With both online and brick-and-mortar locations, LA Saddlery has one of LA’s largest selection of riding apparel, apparel and accessories, plus a huge selection of tack and equipment.
Kahn Tools is an online distributor that exclusively represents American made industrial products. We worked closely with our client to clean up usability and marketing issues on their website, KahnTools.com. Their previous Magento Enterprise developer started out strong, but when it came toward the end of the project, many details were left incomplete or looked hastily patched together. Based on a usability and marketing review, we cleaned up the cart, checkout, site navigation, marketing banners and call-outs, and other aspects of the site’s design and functionality.
BuckNakedeCigs.com is the leading one-stop-shop for e-cigarettes and accessories. We created a whimsical, high-energy design to fit the company’s brand and demographic. The site uses Magento’s multisite feature to enable the site owner to manage orders, customers, and inventory over multiple stores using one admin backend. Project highlights include:
Custom design and Magento theme creation
Membership required to see pricing
Creation of custom shipping rules
Custom CMS to manage promotional content
Integration and configuration of 3rd-party extensions
UNIX server tuning and optimization for Magento
Training, consultation, and after support
1A Auto is one of the largest consumer auto-parts websites in the world, Their new website features improved branding, messaging, interactivity, and usability. Project highlights:
- Advanced product “configurator,” based on make, model, year, and many subsets of features and configurations
- Integration with existing Microsoft ERP system and multiple warehouse locations
- Advanced search by make, model, year, category, keyword, and other criteria
- SEO optimized pages and powerful SEO management
- Multiple shipper integration, and complex shipping rules
- Strategic use of Ajax tools to improve usability
Essentials by Catalina
Since 1999, Essentials by Catalina has been supplying some of the nation’s largest brands, chains, and startups with quality wholesale lotion base and more. We integrated shipping tools from UPS, FedEx, FedEx Freight, Fedex National LTL, and others for real-time shipping quotes and label printing.
Since our client was new to Magento, we provided training tools (including videos), guidance, and documentation to ensure they knew how to run all aspects of their new Magento-powered ecommerce site. Magento projects come with after support, which includes training.
Liquid Bullion offers rare coins and precious metals to investors worldwide. Some rarities may be valued as high $250,000, so site security was critical. The project required complex business rules and processes unique to the precious-metals industry:
- Custom insurance rates and conversions from “troy ounces” to standard pounds
- Real-time dynamic pricing, based on the market value of gold
- Customized shipping costs, based on a unique matrix of factors
- Unique billing options, including custom-coded fraud prevention measures
- Custom tax rules, based on federal and state laws regulating the purchase of investments
PrepaidWireless.com is a leading provider of long distance, wireless, and point-of-sale services. The website incorporates the latest advances in mobile-phone technology, eCommerce, and Internet security to deliver wireless refill cards, pre-paid phone cards, real-time PINS, and mobile top-ups. Project highlights include:
- A custom incentives program (“Babblepoints”)
- Integration with many 3rd-party telephony APIs
- Integration of a CRM application
- Integration of Verified by Visa and other security
- Custom business rules and access-rights management
- Wholesale memberships, with automated approval
Moovingboxes.com rents plastic moving boxes. Plastic moving boxes can be reused 300-400 times, unlike a cardboard box, which will probably end up in a landfill.
As brand strategists, we tactfully steered our client away from a “logo mill” (template design) logo. We proposed a whimsical and vibrant visual Identity and Web design. MoovingBoxes.com is fun and welcoming, which encourages visitors to return to, remember, and engage with the website,
Surf City Garage sells car-detailing products worldwide, in over 30 countries, quickly becoming the fastest growing car care company in the world. Their clients include Walmart, Pep boys, Advanced Auto Parts, Amazon, and 1000s of authorized dealers and professional detailers worldwide. This project just went live. Detailed description coming soon! In the meantime, please visit the live website.
These Fine Walls
TheseFineWalls.com operates a successful eCommerce site selling limited edition, framed art prints. TheseFineWalls.com takes the guesswork out of collecting and collaborates with artists to create numbered, authenticated limited-edition prints of their work. Project highlights include:
- Custom “framing widget”
- PSD to XHTML conversion and clean up
- Integration and configuration of 3rd-party extensions
- Integration of an image CDN to improve page-load times
- Integration of 3rd-party APIs
- Extension modal programming with jQuery and Ajax
Innerwaves Organics offers exclusive yoga-inspired clothing for men and women, using premium eco-fabrics. Their clothing is available online and in select yoga studios, eco-boutiques, and active-wear stores throughout the US and around the globe. We created many custom features for this project, including a bulk-ordering extension for wholesale users. These customers can choose multiple products with different sizes and colors and add them all to the cart in one action.
Aceva is an industry leader of clinically-validated formulations. They strive to achieve positive health outcomes for those in crisis, as well as the optimization of metabolic function for a proactive approach to wellness. Aceva provides complex formulations with simple names, clinical protocols with strong educational platforms, and an industry-leading support network for both patients and practitioners.
Frequently, our clients are experienced Web merchants who understand how their existing site isn’t meeting its potential. We work closely with each client to understand their unique market positioning, business processes, and user goals. For AITproducts, it was as important to improve backend processes and reporting as it was to improve the design and usability. Project highlights included:
- Complex discounts and bulk pricing
- Tiered consumer pricing
- Custom sales reports and user metrics
- Complex shipping rules including dimensional weight
- Advanced category sorts by product options
- Product database conversion into Magento
SwansonNatural.com offers organic and all-natural products. The Magento website integrates two different membership programs. By becoming a free member, customers automatically receive 20% off all purchases. Paid members receive an automatic 40% off purchases as well as additional discounts with partner sites.
Project highlights include:
New company logo and branding program
Custom membership feautres
Up-selling and cross-selling
UPS real-time shipping quotes with dimensional weight
Editable jQuery-based slideshow that is SEO friendly
Training, consultation, and after-support
Groov-Pin was founded in 1926 to develop the potential of the press-fit fastener. Clients include Boeing and BMW. Their parts have even been to Mars! Project highlights include:
- Salesforce integration
- Usability review with a focus on clarity and conversions
- Product configurator with real-time inventory checks and cost updates
- Complex, custom shipping and tiered-pricing rules
- Ability to update orders and products via XLS
- 50k Magento “simple” products ported into a dozen configurable products.
Kremp Florist is the Philadelphia region’s largest florist. For three generations and 55 years, the Kremp family has built a robust business with over 60 employees. They were looking for a more contemporary design and a comprehensive upgrade of admin capabilities. Project highlights include:
- Advanced product sorting
- Interactive product tagging
- Advanced back ordering and inventory features
- Content management system
- Enhanced SEO abilities
- Landing page generator
- Mcommerce and responsive design
Responsive design means that no matter what device your visitors use, they get the optimal view of your website. Whether visiting by mobile phone, tablet device, laptop, or a large desktop monitor, your website "adapts" in real time. This means more than just resizing graphics: it means your website reorganizes navigation and page content according to each visitor's screen size.
MORE THAN A SHOPPING CART
Tranform Agency builds the specific functionality you need for your business. We don't do "template sites." Whether your business uses complex business rules, has multiple user types, or ties into existing backend software, we'll create an effective solution. Magento runs 26% of the top eCommerce sites on the Web, as measured by Alexa.com.
FROM IDEA TO INTERNET
Our goal is to create a ecommerce site that converts visitors into buyers, increases registered users, creates repeat visitors (who bookmark the site), and is a profitable online sales channel. We'll conduct research into your specific industry to discover (among other things) who are the market leaders, what is the visual language of your industry, and what separates your brand from your competitors.