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The Continued Evolution of Magento SEO | Transform Agency

Effective eCommerce and Design

The Continued Evolution of Magento SEO

Magento has seen some vital improvements when it comes to being an SEO-friendly e-commerce platform. Yoast has published an extensive guide that provides the most important tips, strategies and most effective practices for Magento SEO.

In this post, we’ll comment on Yoast’s points, plus present some additional ideas. Since Magento is still improving rapidly with each version update, be aware that these tips could change quite rapidly, but most of these tips have been part of the SEO best practices for many years.

Improved SEO Theme

MagentoCommerce.com offers a Blank Theme, which is easy for designers to modify. However, Yoast went ahead and developed their own Blank SEO Theme, which is SEO-optimized.

The main changes are as follows:

  1. A cleaned HTML head. The default Magento themes do not use heading text well from an SEO standpoint. The newly optimized theme cleans up the over-usage of headings. You can hurt the SEO of your site if every page’s logo has a H1 header. The headers should be unique and only be H1 if it provides value to the user. The title of any content should get an H1 tag, which includes a Category Name on a category page and a Product Name on a product page.
  2. More semantic HTML coding. Move all JavaScript and CSS in your template files to external java scripts and CSS files. This will cache those files on the first page load, preventing search engines from downloading them.
  3. Usage of nofollow attribute for several non-content hyperlinks. Install Yoast MetaRobots, which prevents indexing of your search results and tags pages, while still permitting the search engines to follow links on them by adding “noindex,follow” robots met tags. This prevents indexing of non-content pages by adding a “no index,follow” as well.

Using 301 Redirect for Disabled Products

When a product becomes disabled, especially if was a popular product at one time, that link would usually redirect users to a 404 error page. With 301 re-directs, you can redirect a disabled product link to a related product or even to the parent category. This process preserves the link value and provides the user an improved experience.

Multi-Store Setup Requires Caution

Magento is an excellent platform for running multiple storefronts from the same back-end. However, if you set up your product data to be identical between different stores, you could be SEO penalized for duplicate content. Instead, alter the titles, descriptions, headers, and even different prices on each site. You can really hurt each of your sites’ reputations if you overlook this guideline.

Magento Offers More Flexibility for On-Site Optimization

Magento still requires human attention to SEO. But, compared to other platforms, it now offers arguably the most flexibility for in-depth SEO optimization.

Posted in Ecommerce marketing, Magento, Magento Ecommerce

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