Marketplace development for a bookstore
GAME-CHANGING USABILITY ENHANCEMENT
'Even though we had a lack of requirements documentation, they [Transform Agency] understood our case better than we did, and delivered such a design that gave us higher conversions for our target customer segments', – Store's CEO.
get a consultation
User-friendly interfaces
for a bookstore
Platform
Adobe Commerce (Magento 2)
Industry
Books, Publishing
Outputs
Brand presentation — Design style guide — Digital design UX/UI — Technical consultation
Challenge
Our customer's goal was to establish an e-bookshop where users of all ages, whether adults or children, can effortlessly discover their preferred reading genres.
Solution
Our primary focus was on crafting handy navigation and a comprehensive product listing, highlighting featured bestsellers. We took into account potential performance concerns and optimized site search speed through third-party integration. Consequently, the final version of the site offers a broad range of literature options for both children and adults, employing light colors to evoke the feeling of being immersed in a book while accessing the desired information.
Process
At the end of the first phase (BA) we had a detailed document which included all the aspects of client requirements and had a detailed scope of work for the whole project. The client was happy with the scope of work as it included all of their wishes when they thought that some of them were not feasible.
The second phase included the set-up of a new Magento 2 instance, data migration from Magento 1 to Magento 2, installation of ready-made extensions by Amasty and their customization, custom extensions development and custom theme development.
Third, final, step included deep testing, final adjustments and SEO optimization. We’ve done stress-tests and created several automated testing scenarios so that the customer would always be alerted about the state of their website.
As a final touch, we have optimized the website from SEO perspective and have scheduled regular activities for SEO maintenance for the next three months.
Results
As a result, we have created a completely new Magento 2 website with several custom features and a custom theme. After three months since switching live website to the new one, number of orders grew by 65% and thanks to the better performing website with the wide user-friendly functionality they started getting 2.5 times more free organic traffic.
SEE WHAT OUR CUSTOMERS SAY
ABOUT US ON CLUTCH
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
The scope was to create a custom marketplace with a custom checkout workflow with final customers, manufacturers and shop customers who sell the manufacturers catalogue. We have had to create a complex workflow and onboarding process.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available. They are also helping us with an enhancement of our RMA module to better meet our internal business processes. More custom developments to come!
All mentioned custom developments were carried out very quickly and to our complete satisfaction. The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations.
Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company
