Usabilityoptimization
for improving site engagement
HOME DECOR AND FURNITURE STORE OPTIMIZATION
Explore how Transform Agency empowered its client to enhance critical site engagement metrics.
get a consultationOn-page depth
and pageview optimization
Platform
Adobe Commerce (Magento 2)
Industry
Furniture, Household goods
Outputs
Digital design UI/UX — Design style guide — Technical consultation — Photography style guide
Challenge
Our client mentioned a recent decline in on-page time and pageview depth. Consequently, they asked us to rethink their main website, aiming for improved responsiveness, emotional resonance, and intuitiveness.
Solution
To achieve this, we designed a light-colored website with an emphasis on large, high-quality photographs, all while maintaining fast page loading speed. Additionally, our team developed all the necessary pages for both desktop and adaptive versions, ensuring compatibility with various screen sizes. As a result, the client shared that the previously declining metrics have now increased to the desired levels.
Results
Our UX/UI redesign not only simplified the art selection process but also significantly improved user engagement, conversion rates, and overall customer satisfaction, contributing to our client's success in the home decor e-commerce market. In numbers, we helped our client to get a 15% increase in average time spent on the site, indicating improved user engagement.
Thanks to the enhanced shopping cart experience, as a result of our work, our client measured elevated conversion rates, improved user satisfaction and a significant reduction in bounce rates. And due to the visually appealing design, the client achieved brand perception enhancement, resulting in increased customer loyalty.
SEE WHAT OUR CUSTOMERS SAY
ABOUT US ON CLUTCH
After the amendments were implemented, the importance of conversion increased, UX and the automation of internal processes improved significantly. They have extensive experience in building Magento-based products.
The cooperation was flawless. In case of problems or an emergency, the project manager was available to me. At the beginning of the month, we set the work for the next month, and it was done according to the plan.
CMO,
Home Decoration Retailer
The project consisted of upgrading Magento from version 2.3.1 to 2.4.3, we needed a Magento upgrade for the performance improvements. We were left with good impressions and we are very satisfied. Their receptivity and seriousness are at their highest. They have a very good style.
Sergiu Rusu – IT Manager,
CSM UNIFORM
We had a custom project in Magento, it was an important and big project which required custom development over the platform. This development had to be made by Magento experts in order to get the quality and time to market expected from our customer.
The scope was to create a custom marketplace with a custom checkout workflow with final customers, manufacturers and shop customers who sell the manufacturers catalogue. We have had to create a complex workflow and onboarding process.
They [Transform Agency] have great communication skills, and when we have had issues in our deadline with final product and customer, they were 100% available and working with compromise, really hard, in order to help us to achieve our goals.
Isaac Guerra Teijeiro – Key Account Manager,
Intermark IT
We're the UK's largest independent BMW motorcycle specialist. We stock thousands of parts for BMW motorcycles online.
We needed custom development of Magento module. After the module was deployed there were significant time savings observed due to the ERP integration.
They [Transform Agency] have an extensive knowledge of the Magento platform, I was delighted with the development work that was delivered.
James Lawton – IT Manager,
Motorcycle Parts Retailer
They helped us make some improvements to our website. Among them are a shopping cart reminder and the implementation of a stock alert for products that were sold out in the webshop and are now again available. They are also helping us with an enhancement of our RMA module to better meet our internal business processes. More custom developments to come!
All mentioned custom developments were carried out very quickly and to our complete satisfaction. The communication in the project was fast and very transparent. If problems arose, they were addressed immediately. We did not have to wait long for feedback on the implementations.
Everything was done to our complete satisfaction. Very enthusiastic team, pleasant cooperation. Many thanks for that!
Katharina – IT Manager,
E-commerce Company